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BtoBet announces agreement with FTP specialists Imprexis Gaming

| By Guy Parsons
Content in the offering will include games based on football, cricket, basketball, tennis and esports

BtoBet has announced a partnership with free-to-play sports-game specialists Imprexis Gaming. The agreement will see BtoBet offer its partners Imprexis Gaming’s FTP games portfolio across sporting events in different markets, allowing them to register better results in terms of player acquisition retention and engagement.

. Novelty bets will also be offered, with all titles to be tailored specifically for each market where they are rolled out.

Sabrina Soldà, BtoBet’s chief marketing officer, expressed her satisfaction with the agreement, stating that its highly scalable multilingual FTP solutions will support BtoBet’s sportsbook partners across all markets and jurisdictions, allowing for a more localised and personalised approach.

Soldà further added that Imprexis Gaming’s FTP portfolio acts as an ideal acquisition gateway for all operators in the many markets where BtoBet is already present. She said: “The scalable platform and wide selection of content developed by Imprexis Gaming allow our partners to deploy games based on their territorial strategies, allowing for vastly improved acquisition and retention rates. Furthermore, the advanced analytical tools employed allow for in-depth reporting, facilitating game-management and campaigns.”

Danny Thomas, Imprexis Gaming’s co-founder said: “We’re very excited to expand our partnership with BtoBet and to give their sports betting operators the edge in acquisition over their competitors. FTP jackpot games are now firmly established as the industry’s leading acquisition and engagement tool and with the ever-increasing regulations and restrictions on sign-up bonuses, we can’t see this position changing anytime soon. Our products really make a difference, so we look forward to engaging with BtoBet clients and creating custom-built, tailor-made solutions perfect for their markets.”