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BtoBet releases latest industry briefing

| By Guy Parsons
Report highlights requirement to increase player lifetime value

How is the European market reacting to an increased level of player requirements? How can a tailored UX be important for operators as they seek to retain customer loyalty? How could a product-centric approach be detrimental for licensees in the igaming industry?

These are some of the aspects that BtoBet’s latest industry report “A product-centric vs player-centric approach; How player requirements are reshaping the igaming landscape” seeks to address in the context of the saturated European market where these days data-driven decision-making is a must for operators and service providers alike.

The industry report also emphasises how a tailored experience will result in an increase for each player’s lifetime value (LTV), while guiding operators on key scenarios that they must address in order to gain a competitive advantage on their competition, including:

  • How they are responding to the player-driven market
  • How well do they know their customers
  • How loyal are their customers
  • Whether they have the technological means to provide a tailored betting experience in a truly interlinked omnichannel environment capable to adapt and include the latest technological and behavioural traits

Those operators keen on gaining valuable insights can download BtoBet’s “A product-centric vs player-centric approach”, or email sales@btobet.com.

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