Customer.io to utilise Flows automation and data orchestration technology
Customer.io is trusted by over 7,800 brands worldwide, including Notion, Angi, and Les Mills+. Via a ready-built integration, operators can now connect Flows’ automation tools to Customer.io’s engagement suite, streamlining CRM processes and creating smarter workflows.
By tapping into the combined power of Customer.io and Flows’ innovation capabilities, users can simplify operations, accelerate the development of new products and features, and seamlessly orchestrate cross-platform data. This collaboration also enables the rapid creation of intelligent CRM workflows and unlocks advanced gamification and bonusing features, empowering businesses to respond to customer needs more effectively and drive sustained engagement, growth and innovation.
Operators using both platforms can level up their retention efforts by tapping into a powerful suite of tools that enhance everything from acquisition and marketing to gamification and beyond. With Flows’ no-code engine, users gain access to features like marketing widgets for fully customisable campaigns, real-time messaging via FlowsWave, intuitive dashboards for smarter decision-making and feature-rich frontend customisation to tailor every user experience.
This partnership marks an exciting development for igaming teams, bringing together Flows’ no-code innovation with a renowned CRM platform trusted across global industries. Through this ready-built integration, Flows users gain seamless access to Customer.io’s powerful customer engagement platform, unlocking smarter automation, deeper personalisation and more impactful customer journeys. It’s a game-changing collaboration that empowers operators to build, launch and scale faster, delivering standout experiences and driving sustained growth.
Dan de Souza, VP commercial at Flows, said: “Businesses often struggle to connect their tools and systems seamlessly, limiting their ability to serve their customers effectively. By partnering with a customer engagement powerhouse supporting over 7,800 brands, we aim to enhance Customer.io’s existing features, empowering operators to strengthen their technology stack and drive greater value.”
Chris Bennett-Baggs, senior partner manager at Customer.io, said: “Since 2012, we’ve been helping businesses acquire, grow and retain their audience by delivering meaningful, real-time and personalised messages – all automated by our technology. We recognise the power of partnership and believe in collaborating with Flows to unlock igaming-specific use cases around bonus capabilities, leaderboards and jackpots, as well as better supporting our valued customers across various sectors, delivering more dynamic, automated and engaging solutions.”