Dench eGaming Solutions launches three new brands in home market of Bulgaria

Dench supplies Magicbet.bg, Everbet.bg and Slotino.bg with its Dench Core gaming platform and the fully automated marketing instrument Giselle V.2, along with its own personalised CMS system and fully gamified casino lobby management features.

The deal will see the three brands promoting its products and extending its brand presence over the net while keeping the same playful marketing approach and delivering a bespoke user experience.

These latest launches come at a time of both significantly increasing product activity for the platform provider showcasing its new transformative products such as casino tournaments, wheels of fortune and a gamified loyalty programme.

Commenting on the news, Dench’s chief executive, Dobromir Mitev, said: “These agreements are strategically important as they represent a validation of Dench’s commitment to keeping its focus on regulated gaming markets and supports the investments we are making in our infrastructure to become a multimarket-compliant platform provider.’

 “With these deals we have also reached our goal of signing three agreements by the end of Q4 2023 and making them live and stable brands in Q1 2024 and position Dench as B2B gaming platform to watch in 2024.”

Everbet.bg online director, Krisjanis Kravis, said: “We are happy that we decided to cooperate with Dench. In the research process, we evaluated Dench and their automated retention instrument Giselle as the best choice to recreate our brand digitally. We consider that our industry knowledge in combination with their innovative technology will be reinventing the way players interact with our brand.

“Although the Bulgarian market gets more competitive every year, entering last on the scene might turn to be good opportunity to prove we could be soon on the front rows. We are looking forward to the launch of the new products as I believe we have made a sure bet with Dench’s suite of products.”

Furthermore, Vasil Stumbov, MD of Slotino.bg, said: “I have been in the industry for almost two decades and I am truly amazed how technology has evolved and particularly how fast Dench managed to set up the shop for us. We really wanted to push the boundaries of what a truly casino gamified lobby should look like and I think the new products they are bringing out will set the tone for a completely new experience among the players.