Devilfish.com sells out Genesis NFT collection, pioneering a sweepstakes-style model for social poker
Devilfish.com, the Web3-powered social poker brand, has announced the complete sell-out of its Genesis Avatar NFT collection. This milestone validates the company’s strategic approach to creating a player-centric brand, which applies a sweepstakes-membership style, free-to-play (F2P) model to poker, creating a powerful new top-of-funnel acquisition and retention engine for the industry.
The success of the Genesis Mint signals a clear market appetite for players to be part of a brand and a new social movement, as against the high-friction, real-money-first poker model, which has long struggled with high customer acquisition costs and a significant player churn rate. By removing the initial financial barrier commitment from the player, Devilfish.com is building a vibrant and engaged community, attracting a diverse demographic of traditional poker players, gamers and crypto natives.
This F2P, community-centric model is designed to address the industry’s long-standing retention problem, where an estimated 85% of recreational players are long-term net losers, resulting in a poor player experience.
JJ Williams, CEO of Devilfish.com, commented: “We are thrilled by the overwhelming response to our Genesis collection, but we are not surprised. This is a powerful signal of how creating a brand centric story to the industry that poker has a sustainability problem and that the solution lies within the community, not just in cash.
“For too long, the industry has focused on a small segment of winning players while inadvertently punishing the vast majority who play for the love of the game. Our community platform model offers a welcoming, safe haven and a gamified environment that enables you to master the game without incurring a financial burden, promoting a healthier ecosystem in the era of responsible gambling requirements. This sell-out isn’t just a win for Devilfish; it’s the blueprint for the future of brand-led community poker engagement.”
Inspired by the explosive growth of social and sweepstakes casinos, Devilfish.com is positioning itself as a vital partner for the broader gaming industry. For online operators, land-based casinos and poker publishers, the platform offers a low-friction pathway to attract new demographics, build massive prospect databases and re-engage lapsed players in a brand-safe environment.
The Genesis Avatars represent a player’s unique digital identity, which is a significant component of the Devilfish brand ecosystem, including membership. It grants holders access to exclusive benefits and a stake in the community’s future. The company will now focus on executing its roadmap, which includes expanding the platform’s features and delivering the promised utility to its founding members.