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East & West virtual expo reconnects the industry

| By Aaron Noy

With free passes for visitors and flexible stands for exhibitors, BetConstruct’s East & West virtual expo reconnected the industry and created the largest virtual gathering accessible to everyone involved in gaming and sports betting.

On the first day of the expo, industry giants and supporters showcased the best new products and technologies at personalised interactive stands and joined the talks on talent acquisition and industry innovation at Conference Hall.

By day two, the success of East & West was already abundantly clear. Building on the event’s momentum, BetConstruct has now decided to give its exhibitors an opportunity to further explore the capacities of the platform and hold digital presentations, virtual exhibitions and product showcases during the whole month of October absolutely free of charge.

Commenting on the announcement, Vigen Badalyan, CEO and founder of BetConstruct, said: “Just like anyone, we miss physical exhibitions, the opportunities to see each other, network and have a glass of wine to seal the deal. In vino veritas, as we all know. Although we don’t know when the consequences of the pandemic will pass and allow us to meet again, our East & West virtual expo presented a compelling model for how industry events can be organised in force majeure situations in the future.

“For East & West we created the best tools to will bring life and excitement to the virtual exhibition. We attracted key industry players under one virtual roof and with their help and support, BetConstruct will perfect said tools. 250+ exhibitors, including our business partners NetEnt, Playtech, EGT Interactive, eBET, SBC, Sportel and ICE were the first to test out our software, step into the virtual floors of East & West and say their first virtual hello to the visitors of the expo.”

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