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Evoplay Entertainment gets innovative with Christmas tree Instagram filter

| By Guy Parsons

Progressive supplier promotes festive season with interactive tool and New Year’s fan giveaway 

Innovative game development studio Evoplay Entertainment has unveiled a branded Instagram filter featuring its much-loved Christmas superstar, Brutal Santa. 

Testament to the provider’s pioneering approach, the innovative AR tool for Instagram allows players to place a stunningly decorated Christmas tree in any picture or video, with an eye-catching set of Christmas presents appearing below it. 

Visible among the festive gifts is Brutal Santa, the fun-filled game release that Evoplay Entertainment has also sent down the chimney to join the holiday celebrations. 

The hugely popular seasonal slot sees a punk-rocking Father Christmas dashing around on a motorbike, rewarding winning combinations with epic presents. 

Fortunate players could also unwrap a prize to remember by signing up for the supplier’s bumper New Year’s giveaway competition. 3

players and Instagram fans can join in by following the Evoplay Entertainment Instagram profile, using the new filter in a post that tags the studio, hitting like on its competition post and tagging two friends in the comments. 

Commenting on its launch, Ivan Kravchuk, CEO at Evoplay Entertainment, said:

“We’re hopping on Santa’s sleigh for a ride to remember with a festive Instagram filter designed for fun-loving Evoplay Entertainment fans. 

“Showcasing Brutal Santa, a unique Christmas game with a twist, it’s a move that demonstrates our forward-thinking credentials ahead of the hugely exciting product launch in our pipeline for the coming months. Stay tuned for more innovation!” 

Highlighting Evoplay Entertainment’s global fanbase, the studio has already amassed an organic reach per day of 2,000 users since the filter’s launch on 7 December, with an additional 5,000 users acquired via promoted social posts.