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Fast Track and BlueRibbon partner on innovative player engagement

| By Stephen Carter
BlueRibbon’s innovative jackpot solution joins Fast Track’s portfolio of different integrations

Igaming technology and services provider Fast Track has added BlueRibbon’s innovative, product-agnostic jackpot solution to its portfolio of third party alliances.

Fast Track has been building a portfolio of different integrations to enable operators to manage all aspects of their communications and rewards from within the Fast Track platform. These diverse ‘alliances’ include suppliers such as Enteractive, LinkMobility and Red Tiger. The addition of BlueRibbon will be an exciting opportunity for the operators working with Fast Track to add a new form of engagement to their arsenal.

Packaged in a seamless overlay, BlueRibbon supplies powerful and uniquely customisable tools to increase user engagement and cultivate sustainable loyalty, thus enabling operators to unleash the full potential of jackpots to deliver a superior player experience while driving growth. These tools will now be enabled on the Fast Track platform, allowing Fast Track partners to takefull advantage of this integration.

Commenting on the partnership, Simon Lidzén, co-founder and CEO of Fast Track, said: “Fast Track is on a mission to digitalise the igaming industry by helping operators automate their entire player engagement strategy. Blue Ribbon does excellent work in the gamification space and this will now allow operators to access more interesting forms of engagements in their automation agenda. We are delighted to be entering this partnership with them.”

Dan Fischer, co-founder and CMO of BlueRibbon Software, said: “We are exceptionally excited to be partnering with leading platform and industry innovator Fast Track. This strategic move is testimony to the value of BlueRibbon’s offerings and reinforces our shared passion for revolutionary gamification tools and superior customer engagement. Our player engagement platform’s out-of-the-box solutions are sure to boost play and player relations, giving Fast Track and its operators the capability to create and manage intuitive gaming experiences at the highest level.”

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