First iGB Affiliate Manager Academy to shine a light on effective AI-driven affiliate recruitment strategies
Organisers of July’s edition of iGB L!VE – the first to be held in London – have announced the launch of the AI-focused iGB Affiliate Manager Academy to be held on 1 July as part of London iGaming Week.
The training and mentorship programme – curated in partnership with Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone (pictured above) – guides businesses on how to launch, scale and grow successful affiliate programmes. It has been designed to help organisations of all sizes understand how to leverage new tactics and simple AI tools to recruit, retain and activate affiliates more effectively.
The Academy will provide affiliate managers with an invaluable opportunity to learn from industry leaders. Each unique session will include topical insights drawing on the dominant trends in the market.
Looking ahead to the Academy, Lee-Ann Johnstone said: “I’m delighted that Clarion has invited Affiverse to develop a bespoke training academy specifically for igaming affiliate managers.
“In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies, businesses and affiliate managers have to keep learning in order to remain competitive. The only way we get to understand the affiliate space and all the complexities it entails is on the job – from others!
“It has always been important to me that those who have knowledge pay it forward and I’m really excited to be given the task of leading the curation of this unique event bringing the best of the best together in order to teach, train and coach affiliate managers as we move forward.
“The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide.”
Reflecting on the importance and objectives of the iGB Affiliate Manager Academy, global portfolio director Naomi Barton said: “Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside iGB’s events production team to provide tailor-made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programmes faster.
“The workshop will provide insider access to the exact AI-driven techniques that are assisting brands to deliver real results. Most significantly this isn’t just theory; instead it’s a hands-on expert-led roadmap focusing on immediately implementable tactics that will transform your programme performance.”