GameOn appoints Alex Wilson to head up new marketing division

GameOn, the industry’s most prominent B2B PR agency, has today announced the launch of a new division, which will provide companies with access to a highly skilled team of marketing experts to help create and accelerate their global marketing strategies.

The new division will be headed up by Alex Wilson (pictured above), previously head of marketing for Microgaming and latterly Apricot Investments, and will work with clients to offer a wide range of services including multinational brand management; the creation and implementation of sales-driven marketing; and corporate and product communication strategies. She will also be working with clients on employee branding and engagement, organisational transformations, market research and managing digital acquisition, affiliate, PR and creative functions.

Commenting on Wilson’s appointment to the business, Sarah Blackburn, co-founder of GameOn, said: “I’ve had the privilege of working with Alex for the last couple of years and seen first-hand her extraordinary aptitude to implement the most effective marketing strategies across multiple brands. 

“Together we identified a gap in the market to offer companies at all levels an opportunity to provide an experienced team of marketing professionals that is both cost effective and supported by the entire GameOn team.”

Alex Wilson, head of marketing division, said: “I’ve thoroughly enjoyed my time working in an industry that is constantly innovating and evolving and I’m excited to start this next phase of my career.

“There are so many businesses in our industry that could benefit from a service that provides a high level of expertise, on a flexible working basis, and that doesn’t require the same level of investment that recruiting someone on a full-time basis would incur. I’m really excited and can’t wait to get started.”