Games Global enters brand deal to develop Floyd Mayweather game

As a premier igaming collaborator with Floyd Mayweather, Games Global will launch a branded game influenced by the American boxing legend, set for global roll-out at the end of 2024.

Widely regarded as the greatest boxer of all time, Mayweather retired undefeated winning 15 major world championships in his illustrious career. Also known for his lavish lifestyle, Mayweather has amassed a substantial fan following around the world.

The collaboration is the latest in a string of high-profile relationships that Games Global has created with leading brands that will see the introduction of slots content based on blockbuster IP. 

Andy Booth, chief product Officer at Games Global, said: “We are extremely excited about this knock-out collaboration. With his successful career, Floyd Mayweather embodies triumph and high stakes, which resonate well with the competitive and premium nature of the igaming industry.

“We are certain the title will be a high-performing addition to our games portfolio, appealing to boxing fans around the globe.”

James Williams, CEO at Mayweather Fitness Holdings, said: “Games Global is a well-established and trusted brand in the igaming sector and presented an exciting proposition to bring Floyd’s success story to the online slots universe.

“We’re looking forward to working closely with Games Global to develop a title that offers the excitement of the boxing ring and allows players to be a world champion fighter in the igaming arena.”