Gaming Innovation Group enters into a strategic commercial partnership with News UK

Gaming Innovation Group (GiG) has entered into a new commercial partnership with News Corp UK & Ireland Limited. News UK serves millions of online readers through its premium media websites, The Sun and talkSPORT.

GiG and News UK will join forces to deliver sports betting, casino content and exclusive offers to users in the vast UK market. The content and exclusive offers will be featured on a special section of The Sun and talkSPORT’s websites, making it easy for readers to find everything related to betting in one separate hub. The deal’s key drivers are the combination of News UK’s large user base and premium content, partnered with GiG’s unique technology and specialised igaming marketing knowledge.

GiG expects to go live on The Sun and talkSPORT’s websites to take advantage of the Fifa World Cup.

Tim Reynolds, director of betting and gaming at The Sun, said: “The partnership and new betting hub adds to The Sun’s growing digital portfolio and bolsters our suite of betting products. The collaboration with GiG will increase our content output and support The Sun in continually delivering excellent results for our bookmaker partners.”

Gareth Williams, director of betting and gaming at talkSPORT, added: “We are delighted to be partnering with GiG to help grow our igaming affiliate business. GiG’s expertise combined with talkSPORT’s wall-to-wall sports coverage is a compelling proposition.”

Jonas Warrer, chief marketing officer at GiG, went further: “A collaboration of this magnitude will allow us to provide added value to our partners in the sports betting and casino sphere, reaching new heights while showcasing our abilities to operate at a top-tier level.”