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Gaming Innovation Group signs new partner for next-gen sportsbook

| By iGB Editorial Team
Pan-European agreement signed with new partner GP Gaming for the provision of powerful full turnkey solution.

The full signed agreement will see GiG’s sportsbook SportX and platform CoreX launch into strategically targeted multi-jurisdiction European markets, alongside a separate launch in the highly regulated French market for sports betting only, pending separate regulatory approvals.

SportX has been built to stand out as one of the most feature-rich sportsbook solutions available on the market, combining a wealth of expertise and advanced technology across the widest possible number of sports to allow more competitive odds, better insights and a more engaging betting experience than ever before. Powered by an innovative backend and supported by a dedicated trading team that enables real-time adjustable margins and features to appeal to the widest range of interests that include virtuals, horse racing and bet-builder among a host of others, SportX has integrated with a suite of leading specialist technologies and data feeds, including Betmakers and Sportscast, to ensure SportX delivers a premier sportsbook tailored for partner growth.

GP Gaming is a new venture that harnesses the collective power of some of the most influential figures in European online sports betting. It will look to quickly establish a foothold leveraging its significant and established influence in some of Europe’s most competitive sportsbook markets.

GiG’s full suite of platform and sportsbook technology has been designed to drive growth and support expansion for its partners in the most complex of global regulated markets, maximising revenue across online sports and casino betting.

Andrew Cochrane, chief business officer at GiG Platform & Sportsbook, said: “The partnership with GP Gaming and the proven track record their management have in building successful online sports betting brands is further evidence of the reliance preeminent industry partners have in SportX’s promise to drive long-term revenue growth. The strength of our sportsbook and platform technology is anchored to the wealth of experience we have in multi-jurisdictional markets across the globe and I’m again proud that our commitment to delivering innovative and product-rich solutions continues to attract ambitious new partnerships.”

Samuel Ruff, chief operating officer at GP Gaming, added: “We are delighted to have partnered up with GiG, identifying their best-in-class sports betting and platform technology as the ideal solution to power our new venture, generating long-term and sustainable growth throughout multiple markets worldwide.”