Gaming Innovation Group signs with LuckyBet

LuckyBet plans to operate their brand in a number of international and emerging markets with high growth potential, placing an emphasis on highly personalised gameplay and loyalty experiences.

GiG’s advancement in platform technology has been specifically designed to meet the growing demands of operators looking to take advantage of the increase in global opportunities for igaming. Through the combination of GiG’s proprietary platform and the LuckyBet brand, the partnership will focus on delivering an innovative player experience.

The agreement, which has been signed for an initial period of five years, includes GiG’s market-leading player account management (PAM), front-end and content management system (CMS), represents a continuation of similar partnerships announced this year that fit within its strategy of powering exciting concepts in the online casino sector.

Ian Parke, CEO of LuckyBet, said: “We have ambitious plans to become one of the foremost online casino brands across the emerging markets. This partnership with GiG will allow us to provide a superior gaming experience to a market that has seen continued growth over the last five years. We believe, via a myriad of unique customer journeys delivered through GiG technology, significant market share can be achieved. We look forward to the continued partnership with them for many years to come.”

Richard Brown, CEO of GiG, said: “The international emerging markets continue to be an important element within the global online casino sector, and the combination of our award-winning technology with LuckyBet will be in an ideal position to grow within these markets. Our ability to offer a personalised user experience is designed to help drive engagement and brand loyalty, increasing lifetime value, so we’re really looking forward to seeing the full benefits that this new partnership offers.”