Genius Sports launches BetVision for soccer to transform live betting and fan engagement in the world’s game
Genius Sports has launched BetVision for Soccer, the world’s first interactive in-game wagering product for the most popular global sport.
Sportsbooks can now offer the ground-breaking BetVision experience across many of the world’s leading soccer competitions, including the French Ligue 1, Brasiliero Série A, Dutch Eredivisie, Turkish Süper Lig, UEFA Champions League qualifiers and dozens more. As part of the launch, Genius Sports has partnered with Infront, the rights holder for several top-tier football competitions, for premium video content.
Sportsbook operators can access over 120 soccer competitions through the new product, providing a compelling platform to engage sports fans and grow in-game revenues.
BetVision harnesses AI to augment the live broadcast with data-driven insights and storytelling features that highlight player names and personalised bet tracking innovations. A unique Touch-to-Bet feature will allow users to touch on an individual player within the live video and instantly access specific player betting markets. All features are incorporated within a single interactive player that delivers a smooth live game experience.
BetVision has already established itself as a game-changer for the NFL, having launched in 2023 as the world’s first truly immersive sports wagering product. Leading sportsbooks such as DraftKings, FanDuel and Caesars Entertainment were among the first to utilise BetVision’s real-time insights, customisable viewing options, and seamless in-play betting to transform engagement with millions of NFL fans.
“BetVision for Soccer defines a new era of interactive sports betting and fan engagement,” said Mark Locke, CEO of Genius Sports. “This isn’t just a product, it’s a revolution in how fans watch, interact with and enjoy the most popular sport in the world. By uniting immersive live streaming, real-time data, and seamless in-game betting into one platform, we’re delivering a next-level experience for our customers.”
Chris Catling, head of Infront Bettor, said: “BetVision aligns perfectly with our wider product strategy, which focuses on fan engagement and making betting streams more immersive. Since launch, we’ve introduced innovations like real-time streaming and instant highlights – and this takes things a step further. It’s great to see our rights portfolio brought to life through such an interactive and bettor-friendly experience.”