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GiG and Suprnation extend partnership after continuing strong performance

| By iGB Editorial Team
New deal will see GiG’s powerful technology continue to drive the three leading Suprnation igaming casino brands.

Gaming Innovation Group (GiG) has announced an extension to its deal with online casino partner Suprnation for the provision of its award-winning platform, as the long-term alliance continues to strengthen across UK and European markets.

The new deal, which follows on from an original agreement initiated in 2016, will provide a strong and highly scalable launchpad to explore new opportunities for growth.

Prioritising a partner-centric strategy, GiG has placed a significant emphasis on the importance of building strong professional relationships between operators, providers and local regulatory bodies, to help drive opportunities for growth and revenue. As the trend towards strong legislative frameworks continues to spread in emerging markets across the globe, the need for the expertise and experience of providers like GiG will become more critical.

GiG has recently launched a whole new suite of solutions into the market. A new CoreX platform, SportX Sportsbook, DataX, an advanced machine learning toolkit, and LogicX, which enhances decision-making processes and rule building, all showcase the latest cutting-edge, event-driven technology. This innovative technology has been meticulously designed to deliver agility and scalability, and is committed to increasing efficiency, driving bottom line growth and support for its partners in markets across the globe.

Andrew Cochrane, chief business officer at GiG, said: “We’re grateful for the strong relationship we have with Suprnation. Our anticipation and expectation for the brands are understandably high, aligning perfectly with our objectives for mission to drive sustainable growth for our partners and our capacity to drive growth where other B2B igaming solutions providers won’t be able to.”

Henric Andersson at Suprnation added: “This extension to our long-established partnership is a testament to the strength of our working relationship we have with them, and as a result, allows Suprnation brands the ability to continue to provide the best gaming experience for our clients across the world.”