GiG completes acquisition of KaFe Rocks

This strategic move positions GiG’s media division, GiG Media, as the dominant force in online casino affiliation and reinforces the business’ foothold in the lucrative North American market.

Building on the success of the AskGamblers acquisition, GiG Media is poised to drive substantial growth for KaFe Rocks assets post-acquisition, leveraging its proprietary media and marketing technology. The synergies between the two entities are expected to result in a minimum revenue of €23m in 2024 for the acquired KaFe Rocks assets, with an EBITDA margin exceeding 45%, translating to a 2024 EV/EBITDA multiple of approximately 3.6x for the acquisition.

Jonas Warrer, Group CEO of GiG, expressed his satisfaction with the completion of the acquisition, stating: “Our goal is to maintain our position as the leading casino affiliate in the industry and to expand further in the North American market. The inclusion of KaFe Rocks aligns perfectly with these objectives. We’ve identified a thriving business led by an exceptionally skilled team. We eagerly anticipate integrating KaFe Rocks into the GiG family, unlocking additional business value to benefit our partners and investors.”

The acquisition will further accelerate the diversification of GiG Media’s business, a key strategic goal for the company, mitigating overall risk by having more customers, websites and markets to drive revenue growth going forward.

The transaction, valued at €35m, includes a €15m upfront cash payment and €20m distributed in four semi-annual payments over 24 months. Additionally, GiG may issue €2.5m in GiG shares to the sellers in Q1 2024, subject to specific operational cost savings targets being met by year-end 2023, where the number of shares to be issued shall be based on a 30-day VWAP of the GiG share at the time of closing. KaFe Rocks’ assets will be consolidated as of today.