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GiG expands its activity in Latin America with Grupo Boldt

| By Rochelle Piggot
Gaming Innovation Group continues to strengthen its position in the LatAm market by extending its existing relationship with Grupo Boldt to cover a fourth and fifth regulated region under the Bplay brand.

After three previous entries into LatAm markets in 2020 and 2021, GiG is powering the launch of Bplay in Buenos Aires, the biggest province of Argentina, with both its award-winning player account manager and sportsbook. A fifth regulation is expected to follow towards the end of the year in the Argentinian province of Entre Rios, a jurisdiction where the Bplay brand will benefit from its current exclusivity.

The expansion of the relationship between GiG and Grupo Boldt marks a continuation of GiG’s commitment to development in regulated markets, highlighting its position as a leading partner for igaming operators in Latin America. The strong and steady growth of the three live regulations have already shown strong revenue opportunities, with expectation for further expansion following the addition of these new markets.

Commenting on the announcement, Hervé Schlosser, managing director of Sportnco gaming at GiG, said: “It is exciting to be playing a big part of the expanding digital igaming market for LatAm. Our partnership with Grupo Boldt and the Bplay brand promises a great deal of potential, leveraging our combined knowledge and expertise to further consolidate our commerciality in the region.”

Jose del Pino, business unit manager at Grupo Boldt, said: “Bplay continues to bring the best gaming experience for our customers in Latin America, leading not only in launching new licences, incorporating new and great games and products, but also proud of being the absolute leader in customer satisfaction, which is the one true podium that we deeply cherish. Our partnership with GiG and Sportnco gaming has been a fundamental pillar for delivering the Bplay experience and I look forward to continue growing together.”