GiG signs partnership agreement with tier-one operator in Colombia

Gaming Innovation Group (GiG) has today, via its subsidiary Sportnco, signed an additional agreement with an existing partner for the provision of its sportsbook and player account management (PAM) in Colombia.

This now makes it the third regulated market where it provides both software and services to the client, in what is shaping up to be a rewarding partnership between the two companies.

Sportnco is already active in Colombia with its PAM for another client, and this deal marks the first launch of the sportsbook in the country, allowing the tier one operator to launch with the full, end to end software offering.

The Colombian market is a lucrative and fast growing one for the industry. In 2021 online gross profits were reported at $420m according to H2 Gambling Capital, of which 56% is coming from sports betting and growing at an enticing 120% year-on-year.

GiG and Sportnco have extensive knowledge and experience in delivering complex and highly regulated markets successfully, in particular across Latin America. The focus is aimed at driving positive margin on behalf of customers, making them a top choice for operators looking to launch or migrate gaming operations in such markets.

Hervé Schlosser, managing director of Sportnco Gaming Group, said “The growing demand is a clear sign that we have created a Sportsbook solution that is recognised as an industry leader within the igaming industry. It makes us very proud that a leading tier-one operator has once again placed trust in our technology and services for another market. We are looking forward to strengthening our relationship with our long-term partner within Colombia.”