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Glitnor takes on Fast Track’s player engagement platform

| By Guy Parsons
Platform will power player engagement across all Glitnor brands

Glitnor is a fast-growing operator with a presence in Europe and Asia. The operator places a lot of focus on creating a hassle-free experience for players; its flagship brand, Lucky Casino, was one of the first to adopt Pay’n’Play and is the fastest growing casino in Sweden since SGA regulation.

Fast Track will work with Glitnor to enhance player engagement on both Lucky and Gambola, through the use of its real-time engagement platform.

Fast Track offers powerful multi-channel automation capabilities, enabling operators to manage their communications and rewards from one platform.

Commenting on the announcement, Anton Carcea, COO of Glitnor Group, said: “We are looking forward to working with Fast Track and implementing real-time engagements on our brands. The platform offers some really exciting capabilities and we are confident that taking advantage of these will boost our player engagement.”

Christopher Hirst, co-founder and CCO of Fast Track, said: “I have been watching Glitnor’s rapid growth with interest for some time. We are delighted to have the opportunity to collaborate with them to further elevate the player experience on their brands.”