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GR8 Tech releases Visibility Rules, geo-specific filters extension to enhance client growth

| By iGB content team
Innovative release underscores GR8 Tech’s commitment to providing tailored solutions that enhance the user experience and increase payment conversion rates in specific geos to directly enhance overall GGR for operators.

To support the growth of clients in different geos, GR8 Tech has released the Visibility Rules – Geo Specific Filters extension. Visibility Rules provides a flexible UX management tool to provide better payment option conditions in the GR8 Tech Payment Gateway according to configured player specific parameters, segments or traffic type. 

This strategic upgrade includes the following powerful new filters:

Registration country: Clients can define payment groups based on specific player registration countries, ensuring that payment options align with regional needs.

Client original currency: This feature allows clients to specify payment groups based on the original currencies used by players in their projects, enhancing financial fluidity.

User verification status: Now, verified and non-verified users can receive distinct sets of payment groups, allowing for a more customised experience.

Session device agent: Clients can target payment groups specifically set to individual devices, optimising user interface interactions.

Payment methods appearance can be based on the user parameters, such as: days past player registration; specific player ID; paid vs organic traffic; specific marketing traffic source tags assigned to players; AMS segments assigned to players; registration country; verification status; specific device agent used; and player currencies.

Additionally, clients will experience improved acceptance rates and player metrics, facilitated by a straightforward management tool for adjusting payment methods availability and overall UX approach, based on configurable conditions. This empowers clients to effectively segregate players according to their verification status, currency and registration country, all within moments.

In an ever-evolving digital landscape, maintaining the integrity of payment methods is paramount. GR8 Tech’s new features allow for enhanced anti-fraud capabilities, providing clients with the ability to secure payment options for users defined by session device agents simply by creating or extending rules. With the launch of Visibility Rules, GR8 Tech is providing a powerful tool to take control over the payments UX according to the client’s needs.