Greentube strengthens partnership with Betsson to debut in Argentina

Greentube, Novomatic’s interactive division, has made its debut in the regulated region of Buenos Aires City. A selection of the supplier’s best performing titles, including Lucky Lady’s Charm and Sizzling Hot, are now available to Betsson’s customers in the area. Content from Greentube’s bingo offering has also gone live, with the vertical being extremely popular with local players. 

Greentube and Betsson are long-standing partners across numerous markets, and the recent expansion will see the relationship further strengthened.

The launch with Betsson in Argentina follows a period of strong global growth for Greentube, with the supplier entering several new markets in 2021 across Europe, North America, Africa and LatAm. The supplier’s content has been performing strongly in LatAm regions including Paraguay and Colombia where, as in Argentina, players are familiar with Greentube’s titles from land-based casino venues.

Commenting on the announcement, Lisa Sandner, sales and key account manager for Argentina at Greentube, said: “It is very exciting for us to introduce our content in Argentina and we are thrilled to make our market debut together with our trusted partner Betsson. Going live in Buenos Aires is an important part of expanding our presence in LatAm where we have already gained a lot of traction and the local audience has embraced our content. We can’t wait to see how our popular titles are received by local online players in the region.” 

Laura Peretta, supplier relations manager at Betsson, said: “From our existing partnership we know that our customers enjoy playing Greentube’s premium content and we are very happy to be the first operator to launch their games in Argentina. This is a very exciting region for igaming and we are dedicated to offering players the best experience. With Greentube’s content, we significantly increase our offering in the country.”