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Greentube wins major tender to supply Luxembourg National Lottery with omni-channel solution

| By Daniel O'Boyle
Greentube, the Novomatic Interactive division, has won a highly competitive tender to supply the state-owned National Lottery in Luxembourg with its omni-channel solution, Greentube Plurius.

The contract will see Greentube provide its Greentube Plurius technology to Loterie Nationale Luxembourg, enabling the lottery to combine its land-based, online and mobile VLT gaming operations and significantly strengthen its existing offering.

With Greentube Plurius, B2B suppliers, casino and VLT operators can connect their land-based terminals to the core system and retrieve games that are then played on an online game server. Operators can launch games online and in land-based venues at the same time and Greentube Plurius enables customers to play with one single account across the verticals. Safe and quick deposits, cross-channel promotions and player tracking and protection through responsible gaming features are all available.  

The 360-degree solution can also be adapted to certain markets, jurisdictions and customer needs, and offers operators access to real-time monitoring and accounting tools including financial data, game statistics and product usage.

The full integration with Loterie Nationale Luxembourg will be completed later this year.

Greentube was selected by the lottery operator following an extensive public procurement process in competition with leaders of the gaming industry. The contract is valid for seven years with the ability to extend the contract a further five years thereafter.

Greentube said the agreement is testament to the quality and strength of its technology and reinforces the company’s position as a trusted supplier to the lottery and gaming sectors. Greentube already successfully provides its solutions and products to several national lottery operators across Europe, including in Austria, Greece and Norway, as well as the British Columbia Lottery Corporation in Canada.

Georg Gubo, chief operating officer of Greentube, said: “After an extensive tender process we are delighted to be awarded this important contract from Loterie Nationale Luxembourg. The contract validates the competitiveness of our offering and demonstrates that we are a trusted supplier to the industry. Our Greentube Plurius technology is at the forefront of gaming innovation and we are excited about the opportunity to streamline and strengthen Loterie Nationale Luxembourg’s offering.”

Léon Losch, chief executive of Loterie Nationale Luxembourg, said: “We are pleased to select Greentube Plurius as a solution that not only meets all of our immediate requirements and future-proofs Responsible Gambling methods for all players online and land based, but also provides a long-term partnership to support our evolving needs. Greentube has a strong reputation as a reliable and experienced technology provider with a proven track-record to deliver results and we are excited to join forces.”