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Incentive Games partners with FanDuel Group

| By Laura Gumbrell
Better Collective

Exclusive daily free game will help drive further engagement among new and existing players on FanDuel’s online casino product in the US.

Incentive Games, the leading independent provider of free-to-play sports and casino games, has touched down in the fast-growing North American market after partnering with FanDuel Group, the leader across sportsbook and online casino in the US.

Under the deal, Incentive Games will provide FanDuel with a bespoke daily free game (DFG) that will drive acquisition, retention and reactivation for its online casino. The free-to-play game will be offered to players in states where FanDuel offers its online casino products with prizes customised for each individual player.

John Gordon, CEO of Incentive said: “We have taken our time to choose the best partner for us in the US. It was clear from the first meeting that FanDuel was that partner. They have a great culture and we believe in their vision for the product. We are delighted to be working with the FanDuel brand and company, and we hope this is the start of things to come.

“Free-to-play games are a powerful tool when it comes to acquiring players and reducing churn, and our games will allow FanDuel to stand out from their rivals in a hugely competitive market.”

Andrew Gradwell, VP of igaming product for FanDuel Group, said: “We are always looking for ways to offer more engaging ways to deliver value to our players, and we believe Incentive’s daily free game mechanic will allow us to excel in this area.”