Metric Gaming and Bragg Gaming Group reveal strategic partnership

Metric Gaming and Bragg Gaming Group have announced a partnership to offer a bespoke igaming and sportsbook solution for operators.

The collaboration forges a powerful combination of strengths: Metric’s cutting-edge sportsbook technology and trading expertise, alongside the proven power of Bragg’s icasino and PAM platform.

The partnership has already successfully launched the BetNation.nl brand in the Netherlands, with additional launches anticipated in the near future.

“We are proud to partner with Bragg to introduce our fully customisable B2B sportsbook proposition to the market,” said Keith Hayes, CEO of Metric Gaming.

“The role that a sportsbook plays in differentiating an igaming brand cannot be overstated and, uniquely, our solution allows operators to control their own roadmaps. Bragg’s formidable PAM and casino offering, established in highly regulated markets, are an ideal combination to bring this top-quality turnkey proposition to market.”

Matevz Mazij, CEO and chairman, Bragg Gaming, added: “Establishing differentiation in a hugely competitive sports betting market can be a difficult task, however we are confident that this partnership and our approach can unlock significant growth for both parties.

“The combination of Bragg’s full-service turnkey technology solutions and Metric’s sportsbook technology can present a compelling solution for operators looking to drive strategic progress across regulated markets.”