Metric Gaming launches racing-first UK sportsbook with BetZone

Focussed exclusively on regulated markets, Metric’s UK debut follows the seamless roll-out of two sportsbooks in the Netherlands in mid-2024 – both of which have significantly outpaced market growth and are yet to experience a major service outage to date.

This latest deployment adds to Metric’s track record of flawless execution: a smooth soft launch, strong early performance and a seamless user experience. Metric’s consistency is setting a new benchmark for sportsbook technology and operational excellence.

BetZone will harness Metric’s adaptable, custom-tuned platform, enhanced by the addition of Metric’s proprietary racing product, to carve out a foothold in the UK’s highly competitive market. With more in-house products on the way, Metric’s new generation of sportsbook platform provides BetZone with both the power to optimise and the freedom to innovate.

Adam Joseph, chief operations officer at BetZone, said: “In a particularly crowded market such as the UK, working with Metric has enabled us to build a unique proposition that we’re confident will resonate with our target market and existing customers”

Keith Hayes, CEO, Metric Gaming adds: “We’re proud to have been trusted by BetZone to power their UK sportsbook. Another flawless launch, promising early numbers and a sleek, lightning-fast site with even more upgrades on the way. We’re especially excited to debut our in-house horse racing product and to be able to do it in our home market.”