MightyTips expands collaboration with MelBet, Juventus’ official regional partner

This collaboration will solidify the relationship between the pair aiming to boost player engagement and increase the visibility of both brands.

MightyTips readers will be able to access unique content and behind-the-scenes insight including an exclusive interview with MelBet CMO Anastasiia Shcherbyna as part of the MightyQs series.

One of the key topics which was explored throughout the interview was MelBet’s role as Juventus’ official regional betting partner in Africa and the Middle East. The igaming brand has benefitted from heightened brand awareness with their logo being displayed on the LED advertising boards at the Allianz Arena during both Serie A and UEFA Champions League fixtures.

Collaborating with one of the most recognisable football brands in the world has enabled MelBet to reinforce its credibility and increase recognition by offering exclusive opportunities to win VIP tickets and signed merchandise and attend stadium tours.

Shcherbyna said: “Sports sponsorships are tightly connected with the fans’ passion points. We not only stand by Juventus’ well-established brand as a trusted partner but also strive to be where football fans do what they love the most.

“Every partner has their own guidelines and standards of how marketing is done and co-positioning is created. With a club of Juventus size, it’s important to stay aligned with absolutely everything that we do together.

“The results of our partnership with Juventus have impacted various business metrics, including betting volume. The numbers have been very encouraging and exceeded our expectations.”

Eugene Ravdin, MightyTips’ head of communications and marketing, said: “We are delighted to extend our partnership with MelBet. As their collaboration with Juventus exhibits, they know all about successful collaborations and we cannot wait to work together to help improve the visibility and awareness of both of our brands.”