NeoGames launches content with Georgia Lottery

NeoGames SA, a technology-driven provider of end-to-end ilottery and igaming solutions, has expanded the US footprint of NeoGames Studio by launching its range of premium eInstants with the Georgia Lottery Corporation.

The launch significantly elevates the online offering of Georgia Lottery, one of the most successful lotteries in the US, by complementing its range of successful Diggi Games, thus enabling the operator to enhance its appeal to a broader player demographic and increase opportunities for engagement and retention.

NeoGames Studio has been delivering award-winning eInstant content to lotteries worldwide for over 17 years, vastly improving the offerings of NeoGames’ customers. In North America, the studio’s industry-leading games are live in Michigan, New Hampshire, North Carolina, Virginia, Atlantic Canada, and Alberta (Canada). Launches in West Virginia and Pennsylvania are scheduled for later in 2024, further expanding the studio’s presence in the continent.

Hili Shakked, managing director of NeoGames Studio, said: “We are thrilled to have the opportunity to deliver our portfolio of eInstant games to the Georgia Lottery, one of the leading lotteries in the US. I am confident that our range of premium eInstants, including titles that are exceptional performers in other US states, will enhance the appeal of Georgia Lottery’s online offering.”

Gretchen Corbin, president and CEO of the Georgia Lottery Corporation, said: “The Georgia Lottery Corporation is pleased to offer NeoGames Studio’s eInstants as a source of entertainment for our valued players. These new games are an excellent addition to our current Diggi Games portfolio, providing additional exciting experiences for our players. Diggi Games contribute greatly to the Georgia Lottery’s mission to maximise revenues for Georgia’s HOPE Scholarship and pre-K programmes. We appreciate the opportunity to partner with NeoGames as we work to continue growing this vital category of games.”