NuxGame and Optimove join forces to power smarter retention
Together, they’re bringing a fresh approach to player retention, helping operators connect, engage and grow through smarter communication.
The igaming space heads into 2025 and the message for igaming operators is loud and clear: getting players is one thing, keeping them is everything. That’s where this partnership comes in. It combines NuxGame’s flexible platform with Optimove’s data-first marketing tools, giving operators exactly what they need to boost loyalty and long-term revenue.
“Communication with players is beyond important these days. It’s the difference between short-term play and building real loyalty,” said Pantelis Theocharides, product manager at NuxGame. “Partnering with Optimove connects operators with intelligent, personalised marketing automation that helps them gain access to deeper player behaviour data and deliver more impactful campaigns.
“We’re already seeing operators who invest in retention strategies grow repeat player rates by up to 22 per cent, with monthly active users climbing by 15 percent. With Optimove by our side, we’re helping our clients reach those numbers – and beyond.”
Optimove’s strength lies in its smart segmentation and fully automated campaigns. This makes it easier than ever to reach the right player at the right time. Optimove takes care of the full player cycle: from personalised greetings when someone joins to smart strategies that re-engage those who drift away. It’s a platform that helps operators act smart before competitors even react.
“NuxGame is a fantastic partner for us and the igaming industry,” said Pini Yakuel, founder and CEO of Optimove. “Their future-forward approach pairs perfectly with our focus on player engagement. Precision is everything in today’s market and this partnership makes it easier for operators to transform data into growth.”
When player acquisition costs rise and competition grows aggressively, retention becomes your best strategy. Forward-looking operators are adopting such tools as behavioural segmentation, live campaign dashboards and automated personalisation to keep players active – and both NuxGame and Optimove are ready to deliver on that need.