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Odin.gg and Sportradar ink AV betting agreement to expand esports reach

| By iGB Freelance
Multiyear strategic partnership will offer audiovisual streaming of Oddin.gg’s exclusive esports content to Sportradar’s betting operator clients around the world.

The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, the betting turnover of which was estimated to be €83bn in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market-leading position as an AV betting provider.

Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of livestreamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.

Oddin.gg holds the official rights to high-profile competitions including the newly released Counter-Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.

A number of prestigious competitions are featured in the partnership, including:

  • PGL Copenhagen Major 2024, the first Major for the newly released Counter-Strike 2;
  • Dacha DOTA2 qualifiers and main events;
  • Dacha Counter-Strike 2 qualifiers and main events;
  • Tipsport MCR 2024.

Patrick Mostboeck, SVP audiovisual Sportradar, said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive live odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg, shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights.

“This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”

The popularity and awareness of esports have grown exponentially with both players and viewers of esports registering huge increases in recent years. The global gaming livestreaming market is expected to grow from €810m in 2021 to €1.41bn by 2025.