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Operators can optimise their retention efforts with Slotegrator’s turnkey solution

| By Laura Gumbrell
To turn a profit, online casino operators must maximise the volume of their revenues. This is achieved through the effective acquisition, conversion, and retention of players — which is made easy by the CRM tools built into Slotegrator’s turnkey solution.

The house always wins, but what if winning isn’t enough? To run a successful igaming operation, volume is key. Player traffic needs to be large enough to cover the running costs of an online casino — from licensing fees to access to software — and turn a healthy profit on top of that.

That is why operators need to go the extra mile when it comes to acquiring new customers and — perhaps even more importantly — retaining existing ones. From affiliate marketing to sign-up bonuses, from real-time marketing to loyalty programs, operators have a vast arsenal of tools and techniques at their disposal. The trick is to master them, keeping all the marketing efforts aligned and running smoothly.

Slotegrator’s fully customisable online casino solution gives operators the ability to do just that, thanks to an array of back-office tools built into the platform. Learn more about the ins and outs of casino profitability on their website.