Casino & games

Parimatch starts a partnership with Reface

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Two companies launch global promo campaign

International tech betting brand Parimatch has announced an official partnership with Reface, a popular Ukrainian AI app with over 100 million worldwide downloads. The two companies marked the partnership by starting a social media challenge showcasing Reface’s impressive apparel. The challenge features Parimatch’s global campaign spotlighting Juventus’ top stars like Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo and Wojciech Szczesny.

The challenge has already caught the attention of multiple bloggers and thousands of Instagram users worldwide, as international stars and Parimatch ambassadors are joining the call. So far, the challenge has been accepted by:

  • Marcelo Augusto David aka Coldzera, professional Brazilian Counter-Strike: Global Offensive player
  • Fedir Cherkashyn, rising boxing star
  • Yaroslav Amosov, Ukrainian Bellator MMA fighter
  • Maryna Moroz aka Iron Lady, Ukrainian UFC fighter
  • Arman Tsarukyan, UFC Fighter,  lightweight division
  • Petr No Mercy Yan, former UFC Bantamweight Champion

The first Parimatch x Reface challenge will be running for a week, from 5-12 April. Everyone over the age of 18 is allowed to join, excluding the residents of some countries, disputed and occupied territories. The 10 winners will each receive Parimatch bundles with amazing branded merchandise. See the official participation rules on Reface app’s dedicated section.

Commenting on the news, Ivan Liashenko, CMO at Parimatch, said: “The unbelievable explosive growth of Reface is a source of great inspiration for Parimatch, and we are beyond happy to become official partners! There are a ton of incredible campaigns in development we can’t wait to show everybody, and our tech talents will let us create projects out of this world! We are happy to announce our first joint challenge, and we encourage everybody to download Reface and try its truly limitless possibilities.”

Dima Shvets, Reface CEO & co-founder, said: “There are plenty of businesses that can engage with our AI tool — fashion, retail, music industry, art, and film productions. Now we are extremely excited that thanks to the collaboration with Parimatch, even sports fans can try it and engage with their favourite football teams. Covid was a real

struggle for true fans who miss offline games. I hope Reface helps them stay connected with their favourite players.”

BTG