Pariplay expands across Switzerland through Swiss4Win partnership

NeoGames subsidiary Pariplay has further expanded in Switzerland by bringing its games to Swiss4Win, the online brand of land-based operator Casinò di Lugano.

The deal marks an important step as the provider seeks further growth in the regulated Swiss market, with Pariplay’s Fusion platform providing access to leading Ignite content and best-performing games from its in-house studio, Wizard Games. 

The partnership will form a key part in Swiss4Win’s upgraded casino website, which has a keen focus on putting UI and slots providers at its core and dedicated pages showcasing premier game offerings. 

Pariplay’s Fusion platform offers a unified, single approach to content delivery, with a focus on providing greater efficiencies and exceptional ROI for operators. It consists of over 14,000 games from 150+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of sales at Pariplay, said: “We are very pleased to further boost our presence in Switzerland through our collaboration with the online arm of the established land-based operator, Casinò di Lugano. 

“It is a market where we feel our in-house content really excels and we’re confident that this will be a strong partnership.”

Paolo Sanvido, chief executive officer at Casinò di Lugano and Swiss4Win, said: “Pariplay’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. This collaboration presents an incredible opportunity to expand our audience and brings our innovative and renewed platform to a broader Swiss audience. 

“Not only do we believe our games will be well-received in Switzerland as a whole, but also that our new website will make a big splash.”