Pariplay signs deal with iMoon to add content to Fusion platform

NeoGames subsidiary Pariplay, the leading aggregator and content provider, has added innovative crash game content from iMoon to its Fusion platform offering.

iMoon possesses a unique portfolio of games, specialising in immersive crash titles designed to captivate players with simplicity, responsiveness and user-friendliness.

Among the titles added to the Fusion portfolio will be iMoon’s signature game Crash Royale, which combines engaging gameplay, vibrant visuals and innovative multiplier mechanics.

The partnership marks an important step for Pariplay and iMoon as both seek to further expand growth in key regulated Latin American markets.

The Fusion aggregation offering features over 14,000 games from more than 150 of the industry’s leading game developers and a suite of back-office conversion and retention tools that enhance player value.

Ashley Bloor, director of partnerships at Pariplay, said: “We’re thrilled to be welcoming iMoon and its wide range of crash games onto the Fusion platform.

“With both parties sharing a focus on Latin America, the partnership is one where we are confident that its content will resonate well with local players. We look forward to a successful future working alongside iMoon.”

Darrin Ramsey, head of business development at iMoon, said: “We are excited to collaborate with Pariplay and integrate our games onto the Fusion platform.

“This collaboration presents an incredible opportunity to expand our reach and bring our innovative crash games to a broader LatAm audience. Not only do we believe our crash games will be well received in LatAm as a whole, but our Jogo Do Bicho will make a big splash in Brazil. And with our soon-to-be-released TradeBlazer, a forex or stock-market-style crash game without rounds will be our biggest game of 2024 and beyond.”