PIN-UP Global ecosystem restructures and focuses on the B2B market

The new structure of PIN-UP Global will ensure transparency of business operations, allow restructuring of processes, licensing of B2B direction and the certification of proprietary-owned products on the EU market.

“This move is a natural step in the evolution of the ecosystem and aims to create a stronger and more sustainable foundation for PIN-UP’s future growth and development. The lessons and experience accumulated by our team over all these years will be used by it in a new context and with new opportunities that the reorganisation of the business provides,” Marina Ilina, CEO of PIN-UP Global Holding, commented.

PIN-UP plans to strengthen its position in the international arena and investment-attractive regions by expanding partnership contracts with licensed gambling operators. PIN-UP Global products, including Core Product Platform, Cash Desk, Affiliate & traffic generation tool, Marketing & Segmentation Tool, CRM & Customer support tool, Anti-Fraud Tool and Communication Hub Tool are reliable and proven; they represent innovative solutions aimed at optimising the work and increasing the efficiency of igaming operators.

Based on a multicultural team of more than 20 nationalities and presence in seven countries (Cyprus, Ukraine, Poland, Kazakhstan, Armenia, Peru, Malta), PIN-UP is proud of its international character, aspiration for global influence in igaming sphere and is ready to realise the boldest ideas for development.

As a reminder, PIN-UP Global recently announced a ban on the use of its brand name and products in a number of countries. The business focused its activities on regulated and promising markets.