PlayOJO launches ‘Sounds Like OJO Time’ global creative campaign

The SkillOnNet-powered international gaming brand has teamed up with London-based creative agency Motel on the project, which centres around PlayOJO’s increasingly iconic three-note sonic logo.

The multi-market, multi-platform campaign will kick off in the UK shortly on linear TV, BVOD, digital and social media channels before local market adaptions are rolled out in Canada, Peru, Spain and Ireland later this year, with other markets to follow in 2025. 

The ads depict ordinary people experiencing the PlayOJO jingle in unexpected ways in a range of everyday situations, such as through a microwave’s pinger, car alarm or airport intercom. 

In each instance, this heralds the start of some “PlayOJO time” and the environment is suddenly transformed with an explosion of upbeat music, energetic dance and a cast of crazy characters, as inanimate objects come to life and join in the fun. Each film is signed off with the ‘Feel the fun – Play OJO’ sonic logo. 

The campaign emphasises the brand’s positioning, which is all about providing an innovative and entertaining space where players can have fun whether they win or lose, reflected in the brand’s ‘feel the fun’ tagline.

Peter Bennett, global CMO of PlayOJO, said: “We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform. We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand’s positioning.

“Now the PlayOJO sonic can come from anywhere – a microwave, an airport intercom, a referee’s whistle – the fun can start literally anywhere, anytime.”