Playson celebrates further Portuguese growth in partnership with Lebull.pt

Playson, the fast-growing digital entertainment supplier, has continued to strengthen its position in Portugal after securing a new commercial agreement with sports betting and casino operator Lebull.pt.

As part of the agreement, Playson has integrated a selection of its top-performing slots, including Coin Strike: Hold and Win, Power Crown: Hold and Win and Diamonds Power: Hold and Win, with Lebull.pt’s platform.

Lebull.pt first launched in the regulated Portuguese market in 2023 and recently announced Luis Figo, one of Portugal’s greatest professional football players, as its ambassador. Playson will continue to add more titles to the operator’s offering over the coming months, supporting the brand’s ambitious targets to further increase its market share in the regulated igaming market.

This announcement adds to Playson’s recent success in Portugal and marks a significant progression in the supplier’s European growth strategy.

Blanka Homor, sales director at Playson, said: “We are pleased to gain further momentum in Portugal with Lebull.pt, adding some of our Hold and Win series to its portfolio.

“We have enjoyed a sustained period of growth in the thriving market as part of our expansion plans and we are delighted to help Lebull.pt strengthen its portfolio with our popular Hold and Win games.”

Tiago Pereira, head of Portugal at Lebull, said: “Lebull.pt has enjoyed significant success since its launch last year and we are thrilled to add an esteemed provider like Playson to our list of partners.

“Playson is known for delivering high-quality entertainment to players and is a real asset to our portfolio.”