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PlayStar partners with Enteractive for reactivation campaigns

| By iGB Editorial Team
Enteractive’s expertise will be leveraged to win back players from lapsed PlayStar accounts.

Enteractive, the leader in player conversion and reactivation services, has been engaged by PlayStar, the community-focused online casino that’s currently making waves across the US, to support its existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts for the sports betting brand.

At the core of the partnership, Enteractive will run activation projects for PlayStar’s brand, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.

Jon Bowden, PlayStar CMO, commented: “We are thrilled to partner with Enteractive and their innovative approach to player engagement. The team’s expertise in both conversion and  reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”

Formed in 2008, Enteractive is the industry leader in player conversion and reactivation with 15 years’ experience talking one-on-one with millions of players around the world. It is recognised as one of the top revenue generators globally for the igaming sector.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone. 

Andrew Foster, Enteractive CBO, added: “Our primary goal is to facilitate direct communication between igaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local US call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.”

Enteractive’s native-speaking call agents support igaming brands across every time zone. In the last year, Enteractive engaged with more than 8.1 million players, generating over €59m for global operators from almost €263m in deposits.

Foster concluded: “Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalised approach the secret sauce they’ve been looking for!”

With native speaking call agents supporting igaming brands across the globe, Enteractive converts more than 18,000 players per month for a variety of leading operators.