PowerPlay integrates Fluid’s smart cashier to boost conversion

With this collaboration, PowerPlay will integrate Fluid’s context-aware, intelligent cashier solutions to provide players with a seamless, personalised and optimised deposit experience.

With conversion rates and player experience as top priorities, PowerPlay will leverage Fluid’s AI-powered deposit flows, real-time tracking and fraud prevention to gain deeper insights into player behaviour, optimise marketing spend and improve deposit efficiency.

Fluid’s cutting-edge technology enables customised payment journeys that adapt dynamically to player preferences, ensuring smooth transactions while reducing churn. Additionally, Fluid’s AI-driven A/B testing helps operators optimise deposit flows in real-time, ensuring maximum efficiency for every player interaction.

PowerPlay is committed to providing the best possible experience for our players and fast, secure payments are a huge part of that,” said Dean Serrao, CEO of PowerPlay. “With Fluid’s technology, players will enjoy a more intuitive and localised payment experience, making deposits faster and smoother. This partnership also enhances our operational efficiency, ensuring we continue to deliver top-tier gaming experiences.”

“We’re thrilled to welcome PowerPlay to the Fluid network,” said Roberto Rubio, CEO of Fluid. “They’re a fantastic operator with a clear focus on player experience and we’re excited to provide them with an advanced payments solution that directly contributes to their bottom line.”

As Fluid expands its footprint in North America, this partnership further strengthens its mission to modernise igaming payments with intelligent, flexible and data-driven solutions.