Quixant and Novatrade forge strategic partnership to drive Brazilian gaming and sports betting industry growth
Quixant, a global leader in innovative hardware platforms and embedded software solutions for the gaming industry, has announced a strategic partnership with Novatrade, a renowned expert in expanding and accelerating organisations’ international presence and operations, with tailored solutions for every expansion phase.
By leveraging Novatrade’s expertise, Quixant’s customers will gain a significant market advantage, enabling them to be among the first to launch their games in Brazil when the market is legalised, thereby capturing early market share and maximising growth opportunities.
With Brazil set to become a central player in the thriving Latin American gaming and sports betting industry, Quixant and Novatrade are joining forces to provide unparalleled support to organisations entering the Brazilian market. Leveraging their combined expertise, the two industry leaders will ensure seamless operational processes, reliable product delivery and exceptional customer service for Quixant’s customers.
Brazil’s gaming and sports betting market is on the brink of significant change, with the online and sports betting markets to be legalised on 1 January, 2025. Additionally, the bill (PL 2234/2022) concerning land-based gaming is expected to be voted on in the coming weeks. Despite some budgetary concerns, the government has secured enough support to move forward with the bill, signalling a strong push to expand the entire gaming industry.
In this rapidly evolving regulatory landscape, Quixant’s innovative hardware platforms and embedded Software Suite solutions are ready to empower Brazilian game and sports betting manufacturers to create top-tier customer experiences, giving them a competitive edge in the burgeoning market. Novatrade’s local presence and deep understanding of market dynamics will further ensure efficient distribution and local support for Quixant’s customers.
By combining Quixant’s technological prowess with Novatrade’s in-depth market expertise and operational solution – that addresses and overcomes the challenges of international expansion in Brazil – customers can expect faster access to products and be empowered to deliver the ultimate customer experience. Whether customers require seamless integration, reliable product delivery or responsive customer support, this collaboration sets a new standard for excellence.
Patricia Souto Rial, VP of business development for Spain and LatAm at Quixant, commented: “Brazil’s legalisation of sports betting and online gaming, alongside developments in land-based gaming legalisation, represents a game-changing opportunity. We are not just focused on providing the products our customers need when they need them but also on establishing partnerships that facilitate strategic decision-making and empower customers to achieve exceptional results.
“We have been diligently preparing by developing teams, structures and a portfolio tailored to the Brazilian market’s needs. The partnership with Novatrade is the final piece in our strategy, enabling customers to be the first to bring products to market and ensure their success. Our cutting-edge technologies, game-changing software, support and our years of experience specialising in the gaming world, combined with Novatrade’s extensive local expertise, will empower game manufacturers to thrive in this dynamic market.”
Cyprien Hoffet, CEO at Novatrade added: “Our collaboration with Quixant is a win-win for the Brazilian sports betting and gaming industry. With many years of experience operating in the region, we have a deep understanding of the local supply chain, operational and cultural practices that are key to success. Together, we will provide an unmatched partnership, ensuring game and sports betting cabinet manufacturers can achieve their goals efficiently and effectively.”
To learn more about how this partnership can help you stay ahead in the Brazilian market, visit Quixant.com or arrange to meet the team at G2E.