Rank Group launches landmark first branded cross-channel exclusive with Mecca Cash Strike
Rank Group has launched Mecca Cash Strike. It marks two firsts for the industry-renowned operator; as its first branded cross-channel exclusive, and the first time a game has been launched simultaneously across the Mecca Bingo retail estate and its online platform.
The exciting new variant combines the captivating gameplay from the hit release Cash Strike, courtesy of a partnership with Blueprint Gaming, alongside the iconic Mecca Bingo name, which has been synonymous with entertainment across the UK since the 1960s.
Encompassing a classic 3×3 grid, players will benefit from thrilling Cash Collect mechanics and a respin feature, designed to boost the chance of sizeable returns, whether enjoying gameplay online or in a Mecca Bingo venue.
The latest move from Rank Group underlines the operator’s ability to set new standards for innovation across the gaming industry, consistently delivering fresh and exciting products for players to enjoy across the UK.
Robert Lee, head of Mecca Brands at Rank Group, said: “Blueprint Gaming’s Cash Strike portfolio resonates strongly with our player base, so aligning with users’ favourite slots supplier made perfect sense.
“Cross-channel is such an essential part of the Mecca strategy. By taking an already popular game and combining it with the trusted Mecca brand, we are confident of delivering a collective player experience with several promotions planned to optimise gameplay for users online and across our venues.”
Jack Lawson, account manager at Blueprint Gaming, said: “With Mecca Bingo being such a key player in the UK retail and online slots market, we are delighted to collaborate and offer one of our newest and most exciting IPs for this cross-channel release.
“It is rare to see both a retail and online-focused title incorporate branding, but we have aimed to create a captivating and recognised branded game which a player can relate to whether they enjoy it in a bingo club or the comfort of their home.”