RubyPlay goes live with StarCasinò in Italy
RubyPlay, an innovative B2B igaming development studio, has delivered its full catalogue of award-winning slot games to StarCasinò, a part of Betsson Group’s Italian empire.
The partnership marks a significant milestone for RubyPlay, with the provider launching its full comprehensive portfolio with a leading operator in Italy for the first time.
RubyPlay’s entire game library, including its flagship titles such as Go High Gallina, Immortal Ways Diamonds SE, and Diamond Explosions 7s SE, have been made available on StarCasinò’s online platform.
The integration will take place over the course of a month, with three titles being released on the operator’s site each day.
Betsson Group has been a key player in Italy’s igaming market since acquiring its licence in 2011 and launching the iconic StarCasinò brand.
The inclusion of RubyPlay’s full suite of content on the operator platform highlights the strong appeal of the company’s games within the Italian regulated market, delivering high-quality entertainment to a broad audience of players.
Dr Eyal Loz, chief product officer at RubyPlay, said: “It’s incredibly exciting to see our full game portfolio go live in Italy with StarCasinò.
“This marks a key moment in RubyPlay’s growth as we deepen our presence in the market with one of the most respected operators. With a strong rollout plan in place and daily new game launches, we’re confident that Italian players will enjoy the rich variety and immersive experiences our games offer.”
Fabio Denegri, head of gaming & sports Italy at Betsson Group, stated: “We are extremely pleased to introduce the provider, Rubyplay, into our portfolio. With its innovative titles and variety of mechanics, we are confident that Rubyplay will win the hearts of our users, adding significant value to our online gaming offering.
“We are proud to be the first in Italy to host RubyPlay’s full suite of games, and we’re excited to see how our players engage with these thrilling new titles.”