New feature tells players whether a game is on a winning or losing streak so they can decide where to play without having to rely on gut feeling alone.
SkillOnNet, the award-winning online casino platform provider behind some of the world’s hottest brands, has debuted a brand-new player feature called Hot or Cold – launching this week at PlayOJO before being rolled out network wide.
Hot or Cold allows players to see which games are on winning and losing streaks so they can decide which titles they wish to play based on how the game has paid out over the previous hour. Hot games are shown with a flaming red icon while Cold games are shown with a blue ice icon.
The feature has been developed in-house by SkillOnNet with the aim of driving player engagement and increasing retention. It plays on the land-based casino experience where players have superstitions about whether a slot machine or table has already paid out big or is about to.
The launch of Hot or Cold at PlayOJO is being supported by a major advertising campaign across television, digital and social media. The TV ad campaign has now launched in the UK and will soon be followed by a huge push across radio and national and local press.
Following the debut of Hot or Cold at PlayOJO, SkillOnNet will make the feature available to all casinos on its network. This includes the likes of Slingo, SpinGenie, GentingCasino, ZebraWins, Metal Casino, MegaCasino and EU Casino with TV campaigns being launched soon by BacanaPlay in Portugal and PlayUZU in Spain.
Hot or Cold is just one of many innovations to come from the SkillOnNet team. The platform provider also offers its partners one of the largest game portfolios in the industry consisting of 3,500+ titles from all of the major developers.
Commenting on the new feature, Michael Golembo from SkillOnNet, said: “Hot or Cold is another great innovation from the team and we are thrilled to be launching it at our flagship PlayOJO brand. Players no longer have to rely on intuition alone to see if a game has been paying out or not.
“PlayOJO are supporting the launch of Hot or Cold with a major marketing campaign in the UK before we roll out the feature our across the SkillOnNet network. It is this commitment to innovation and marketing that makes us a leading online casino platform partner in the world.”