SmartSoft Gaming content added to Pariplay’s Fusion offering

NeoGames SA subsidiary Pariplay, the leading aggregator and content provider, has added the diverse portfolio of SmartSoft Gaming to its Fusion offering.

Georgia-based SmartSoft is a developer of innovative games across a number of verticals including slots, keno and roulette, in addition to a category of crash titles called XGames, of which the flagship creation is the popular JetX. SmartSoft’s games are designed with high-quality storylines, eye-catching design and engaging gamification elements.

The addition of SmartSoft Gaming content, which contains over 100 games, to the Fusion platform will significantly boost the developer’s global reach.

Pariplay’s Fusion offering consists of over 13,000 games from 80+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value.

Callum Harris, director of partnerships at Pariplay, said: “SmartSoft Gaming produces a range of innovative and interesting titles across a range of gaming verticals and it is fantastic to be able to bring these onto the Fusion platform.

“We believe these games will resonate with the customers of our operator partners around the world and are delighted to welcome SmartSoft aboard.”

Saba Chkheidze, head of partnerships at SmartSoft Gaming, said: “Pariplay Fusion platform offers us access to a wide number of operators in all corners of the world, so it’s a landmark moment in our growth journey to have forged this partnership.

“We believe our games have the quality and inventiveness to stand out from the crowd and this alliance with Pariplay will enable us to truly make a mark globally.”