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Softswiss highlights sports betting trends for 2024

| By iGB Editorial Team
The product team from Softswiss Sportsbook, a leading sports betting software provider, shares insights from the past year.

Over the past three years, the top three sports by bets remain unchanged, with football, tennis and basketball maintaining their leadership. In contrast, esports has demonstrated a consistent upward trend, progressing from seventh position in 2021 to fourth in 2023. Notably, Counter-Strike stands out, claiming sixth position among the top ten disciplines by the number of bets.

Commenting on the findings, Alexander Kamenetskyi, head of Softswiss Sportsbook, said: “Considering the rise of esports, we guide our partners to focus on cyber disciplines, engaging audiences beyond traditional betting demographics. Highlighting cybersports’ potential for operators, Newzoo’s report projects 640 million viewers by 2025.”

Mobiles drive 92% of operator GGR

Another notable trend in sports betting that has remained unchanged for several years is the consistent growth in bets made from mobile devices. According to the Softswiss Sportsbook, 80% of bets in 2023 were placed via mobile compared with 70% in 2022 and 68% in 2021. This trend solidifies as players increasingly opt for mobile convenience, especially in live betting scenarios. More importantly, it was mobile devices that contributed 92% to operators’ GGR.

Kamenetskyi added: “Mobile betting is one of our main focuses in product development. We put much effort into improving our mobile application and mobile website. It is specifically important for locations facing challenges with internet connectivity and regions like LatAm and Africa where internet coverage is still growing.”

Casino turnover drops during major sports events

The Softswiss Sportsbook team has repeatedly emphasised shifts in player behaviour around major sports events. Specifically, a 10%–20% drop in online casino turnover coincided with the Fifa World Cup 2022. This highlights a dynamic wherein a significant portion of casino players redirect their focus towards sports betting based on seasonal patterns. Considering audience preferences, reinforcing casinos with sportsbooks is a logical step.

Kamenetskyi said: “This pattern underscores the strategic imperative for igaming stakeholders to recognise the synergistic relationship between casino ventures and sportsbooks. Combining these options not only enhances casino appeal but also maintains player engagement, especially during sports events. In this context, it is worth mentioning that the Softswiss Sportsbook is compatible with any casino platform on the market.”

Additionally, the Softswiss Sportsbook team notes the strengthening of other trends like regulation and responsible gambling that have recently been highlighted in the iGaming Trends 2024 report by Softswiss.