Sportradar drives betting innovation mith micro markets expansion
Sportradar is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators.
An exclusive partnership with Tennis Data Innovations (TDI) marks yet another step in offering bettors more granular and engaging wagering options in tennis.* Sportradar currently offers micro markets across other popular sports including soccer and table tennis.
By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.
Unique to Sportradar, the ATP tennis micro markets include:
- The next break point
- Will the next serve be an ace, rally or double fault
- Who will serve the next ace
- All point outcomes (Player 1 winner; Player 1 error, Player 2 winner; Player 2 error)
- Total shots in a point
- Last stroke type (e.g. serve, return, forehand, backhand or volley)
Karl Danzer, SVP odds services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.
*Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.