Pozner joins from NBC to help lead Pickswise, the fastest-growing independent sports betting content website in the US, to expand its content capabilities and enrich its roster of expert writers and personalities.
Today, Spotlight Sports Group owner of Pickswise, the fastest-growing independent sports betting content provider in North America, announced Dan Pozner as its new vice president of content. Pozner will be responsible for enriching and expanding Pickswise’s preeminent sports betting content across video, audio, data and editorial channels. He is also tasked with cultivating a new roster of talent including guest contributors, video hosts and sports betting experts.
Pozner joins Spotlight after a decade at NBC Sports, where he most recently served as the director of gambling content. Seizing upon the growth opportunities for legalized betting in America, Dan played a pivotal role in helping NBC Sports develop and launch its sports betting capabilities through free-to-play games, unique multi-platform content and the editorial integration of odds on linear television.
“The American sports betting market continues to change rapidly, but the one constant is a strong demand for quality content that educates, informs and inspires bettors,” said Harry von Behr, managing director of Spotlight Sports Group. “Dan’s experience in building betting brands and creating successful content, including podcasts and managing partner bookmaker relationships, is an enormous asset to Pickswise as we continue to grow into one of America’s top sports betting sites.”
Pozner brings additional leading industry experience to Spotlight’s expanding American-based team, including newly hired sports betting experts from PointsBet, DraftKings and Vixio Gambling Compliance.
“The landscape for sports betting content in America is extremely competitive with media companies, experts and influencers all competing for the attention of this growing and engaged audience,” said Pozner. “I was immediately drawn to Pickswise’s aggressive approach to expansion in the US market through educating and entertaining sports bettors with free, accessible data-driven insights without the need for a paid subscription. Pickswise is the ultimate first-step destination for sports bettors looking to make stronger and more informed bets and I’m looking forward to expanding and innovating Pickswise’s growing and trusted content portfolio.”