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Superbet extends platform deal with Comtrade Gaming

| By Marese O'Hagan

The extension will see a strengthened relationship between both companies.

Comtrade Gaming, leading technology supplier to the gaming industry, has announced that Superbet has extended their platform agreement until mid 2024, prolonging the existing relationship between the two companies.

Superbet’s and Comtrade Gaming’s partnership is based around combining Superbet’s proprietary sportsbook with Comtrade’s igaming platform (iCore) for Superbet’s main markets of Romania and Poland.

“It’s great to have Comtrade Gaming as a platform partner to provide the content our customers love,” said Adam Shaw, managing director of online.

“At Superbet, we have big ambitions for future growth and we don’t shy away from building our own technology and products, but most importantly – we want to give the best for our customers.”

ICore was created to simplify operators’ businesses and provide the best player experience possible.

It takes a flexible approach, ensuring it is customised to an individual operator’s needs. Operators benefit from increased player lifetime values and a decrease in churn, making sure that players are entertained and more importantly, engaged.

“We are delighted to continue our partnership with Superbet,” said Steven Valentine, Comtrade Gaming’s chief commercial officer.

“They are Romania’s number one operator by a clear margin, they have a fantastic team, and we are proud to have played a part in their exponential growth since they migrated to us three years ago.”