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Yggdrasil adds Jelly to its global YG Masters programme

| By Aaron Noy

Yggdrasil, the innovative online gaming solutions provider, has further expanded its YG Masters programme by partnering with emerging games studio Jelly.

Jelly, a mobile-first games developer, has hit the ground running since launching earlier this year, and joins Yggdrasil’s growing YG Masters programme powered by GATI.

The supplier joins other leading game developers in the YG Masters programme, which was created to give independent studios the opportunity to design, develop and distribute high quality content using Yggdrasil’s global network, advanced technology, promotional tools and industry expertise.

Jelly will have access to Yggdrasil’s GATI technology, which allows developers to employ the preconfigured, regulation-ready, standardised development toolkit to create cutting-edge content and a smooth route to market via the supplier’s entire distribution network. This then enables them to rapidly scale and accelerate their global growth strategies.

Stuart McCarthy, head of partner programmes at Yggdrasil, said: “Our YG Masters programme powered by GATI has been a great success, with our partners’ content being received extremely well all over the world.

“The addition of Jelly, with their mobile-first content, is something we are very excited about and we are looking forward to working closely with them to help them realise their business goals.”

Victoria Newbolt, marketing lead at Jelly, said: “Yggdrasil is selective about the game developers they work with, so being invited to join the YG Masters programme is a testament to the up-and-coming talent within our business.

“We are delighted to sign with Yggdrasil as we share a common vision to raising the bar in terms of quality, variety, and entertainment in mobile gaming. We look forward to a great working relationship, and to access their unique standardised GATI technology for accessing global markets.”