Sports betting

DraftKings expands partnership with Colorado Rockies

1 minute read
Sports wagering and daily fantasy sports operator DraftKings has expanded its partnership with Major League Baseball (MLB) franchise the Colorado Rockies.

Under the deal, DraftKings will serve as the team’s first official sports betting operator, as well as continuing as its daily fantasy sports operator.

DraftKings will benefit from in-stadium branding at the team’s Coors Field home ballpark, as well as have license to use Rockies trademarks and logos.

In addition, DraftKings and the Rockies will jointly develop a new digital content series, featuring player appearances on DraftKings’ programs, podcasts and live videos.

Read the full story on iGB North America.

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